The manager will be chairman of The Name Group, the company part of the Flumen holding company focusing on the most innovative projects achieved in partnership with international players and which can rely on a team of 25 professionals. Flumen Communications Companies is investing again in a top manager by involving Lorenzo Barbantini Scanni in its project. His arrival confirms the network’s constant commitment and investment in innovative and integrated communication. Barbantini joins the network chaired by Paolo Torchetti after an experience with Xaltia Spa, a company owned by the businessman Franco Bernabè and then sold to the group Engineering, where he was first head of sales before becoming chief executive. In 2010, jointly with Luca Tomassini, he founded Vetrya, a company specialized in the production of multiplatform applications for the distribution of content and services. He participated in the creation of Primoitalia.tv, the first Italian Internet TV for smart TVs and tablet users with 150 entertainment channels live or on demand.

Among his main professional experiences, Barbantini was marketing director for Rai Net, where he contributed to the digital extension of the TV network’s leading programmes. He launched Orbit Television, the first digital satellite canal in the world, and took part as sales director in the launch of Kataweb, the portal of the publishing group Editoriale L’Espresso. <>, said Lorenzo Barbantini. <>, Paolo Torchetti explained in is welcome speech to Lorenzo Barbantini. Within the Flumen network, Barbantini will be chairman of The Name Group, the company focusing on the most innovative projects achieved in partnership with international players. The firm can rely on a team of 25 professionals working in Italy and abroad.

The Name Group, after the partnership with the British agency KesselsKramer – together the companies successfully completed the huge task of redefining the image and putting online the directories of Thomson Local, the leading directory publisher in the UK with 174 local editions -, has several projects underway, largely in the energy, pharmaceutical and telecommunications sectors. They are being developed in partnership with Thenetworkone or international professionals with whom Flumen has created a working relationship over the past years.